The Bay Advisors

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Serving the Bay Area

For Sellers
Antoinette Gonzales

Could You Sell Your Business On Your Own?

At least once a month, I get a call from an owner who has listed their business for sale by owner. It seems to be going well until they actually get some buyer interest – and they realize they’re in over their heads.

That’s why we recommend working with a business broker – a broker can make sure the biggest transaction of your life goes as smoothly as possible. Here are some things to consider (even if you already have a buyer who’s willing to make an offer):

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For Sellers
Antoinette Gonzales

A Smarter Way to Start the Business Year

As a business owner, I love the beginning of the year. It’s a time I get set for the anticipation of the year’s successes and challenges. I also take a fresh look at my values and my business and set goals for the coming year. If you’re a business owner, here are some ways to make your business stronger in 2026:

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For Sellers
Antoinette Gonzales

The Best Time to Sell Your Business

This is one of the questions brokers get most often: what’s the best time to sell my business? And most brokers will give the same answer: when you’re ready to sell.

The fact is that most owners wait too long to sell; they wind up selling at a time when they’re forced to because they’re facing a personal crisis (health, financial, or family, for example), or when business is slowing down, which means they’re selling at a discount.

Here’s what I advise owners to consider about timing:

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For Sellers
Antoinette Gonzales

Lessons From a Post-Sale Debrief

My goal as a broker is to secure a qualified offer within 60 days. My process always delivers offers, but sometimes closing the deal is another story. Usually, when the right buyer comes along, we work hard to get it closed within 4- 6 months. But I recently had a deal take a full year to complete. Here’s what I learned from that experience:

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