Bay Area Business Broker

The Bay Advisors

Antoinette Gonzales Norris | Business Brokers Bay Area

Bay Area Business Broker

The Bay Advisors

PARTNERING TO REIMAGINE YOUR FUTURE

ABOUT

Antoinette Gonzales

Owner & Broker

“I’ve always loved helping people, and what appeals to me most as a broker is working directly with business owners and assuring them that their dreams can happen. I’ve sold a thriving business, so I know the landscape and what sellers can expect during the journey ahead. I help them navigate the complexities of selling a business, blending brokerage expertise with a compassionate approach that represents the very best of what my industry can be.” 

More About Antoinette

ABOUT

Larry Norris

Mergers & Acquisitions Consultant

Larry is a seasoned business operator with a track record of driving growth, optimizing operations, and successfully leading companies through acquisitions. With extensive experience in business management, he has held equity positions in multiple companies, overseeing their strategic development and eventual sale. Now, he leverages that expertise to help business owners navigate the complex process of selling their companies – maximizing value, ensuring a smooth transition, and positioning them for a successful exit. 

 

ABOUT

Erin Phillips

Operations, Marketing & Design Coordination

Erin has over 20 years of experience supporting executives and business owners, with many years as a solopreneur herself. She coordinates marketing and design efforts and supports Antoinette with daily operations so that Antoinette can focus her time on expertly guiding business owners through the successful sale of their businesses.

ABOUT

Brian Barquilla

Marketing Strategies

Meet Brian. He’s the marketing guy who powers most of our marketing strategy. He makes sure new listings are posted, sends out our postcards, writes our content, and executes email campaigns together with Erin. Keeping in touch with thousands of buyers and sellers is his primary job.

ABOUT

June

AI Assistant

At The Bay Advisors, we combine real-world transaction experience with modern tools to deliver a more efficient, informed, and professional experience for our clients.
Alongside our brokerage team, we utilize an advanced AI assistant named June-an integral part of how we operate behind the scenes.

June is present in every meeting, ensuring that nothing gets missed. She transcribes detailed notes, and organizes key takeaways so that all parties stay aligned throughout the process. This allows us to focus fully on strategy, negotiation, and execution-while maintaining a complete and accurate record of every discussion.

Beyond meetings, June supports our day-to-day operations by helping manage information, streamline communication, and maintain consistency across every stage of a transaction. From initial conversations to due diligence and closing, she helps ensure that details are documented, follow-ups are clear, and nothing falls through the cracks.

The Bay Advisors

Testimonials

"It has truly been a pleasure working with Antoinette. She is a consummate pro and really, really good at this! I greatly appreciated her attention to detail and can-do attitude. The bit with the SBA agent is one for the books! Her professionalism, integrity, and experience make for a powerful combination that her clients are fortunate to have on their side. When problems arose, as they invariably do, she employed her ample creativity and resourcefulness to get the job done. I can't recommend her services highly enough."
Kevin QuinnFedex Owner, Sacramento CA
"I worked with Antoinette during the sale of my business. She's responsive, straightforward, and honest. Antoinette was with us at every step of the way and made me feel comfortable during a process that has a lot of moving parts. She was proactive in everything that needed to be done. I would highly recommend Antoinette to someone looking to sell or purchase a business because she works hard, is honest, and truly wants to do the right thing for her clients."
Stacey Savides SullivanGourmet Coffee Shop Owner, Los Altos CA
I had the privilege of speaking with Antoinette, who went above and beyond to provide me with crucial information and guidance to get information about a business I'm purchasing. I cannot emphasize enough how truly exceptional my experience was with Antoinette. From the very beginning, it was clear that Antoinette was committed to helping me succeed. Her dedication to her clients and her industry knowledge were immediately evident. She is a shining example of what a broker should be: knowledgeable, compassionate, and unwavering in her commitment to her clients' success.
Manish GurbaniBanking, Financial Services & Insurance, New York NY
Antoinette is a pleasure to work with. She is responsive and professional. She facilitates strong relationships between her buyers and sellers. She has even been an expert resource to whom we have referred good friends looking to get into the M&A space. Thank you, Antoinette!
TEEDUPPrivate Equity Firm, Walnut Creek CA
"It has truly been a pleasure working with Antoinette. She is a consummate pro and really, really good at this! I greatly appreciated her attention to detail and can-do attitude. The bit with the SBA agent is one for the books! Her professionalism, integrity, and experience make for a powerful combination that her clients are fortunate to have on their side. When problems arose, as they invariably do, she employed her ample creativity and resourcefulness to get the job done. I can't recommend her services highly enough."
Kevin QuinnFedex Owner, Sacramento CA
"I worked with Antoinette during the sale of my business. She's responsive, straightforward, and honest. Antoinette was with us at every step of the way and made me feel comfortable during a process that has a lot of moving parts. She was proactive in everything that needed to be done. I would highly recommend Antoinette to someone looking to sell or purchase a business because she works hard, is honest, and truly wants to do the right thing for her clients."
Stacey Savides SullivanGourmet Coffee Shop Owner, Los Altos CA
Absolute pleasure! As a small business owner there are so many unknowns. When we contacted the Business Brokers, Antoinette was quick to respond. All of our questions and concerns (anxiety of the process) were answered completely. This process has been very straightforward and reassuring primarily due to Antoinette's knowledge, demeanor and support. I highly recommend Antoinette and her company!
Michael RoseOwner, Outdoor Living, Campbell CA
Antoinette worked with us as our broker to sell a portion of our FedEx business. She worked tirelessly to help us carve out our FedEx business and get the deal SBA approved. This process has had a lot of ups and downs with the complexity of the [divestiture] and obstacles along the way. She did not give up, but continually found creative solutions. Antoinette is honest, clear in her communication, and a very hard worker.
Anas BenyazedFedEx Owner, Sacramento CA
Antoinette put her heart and soul into helping me sell my business. She was available 24/7 to answer any questions, resolve any problems—and there were many! If there was something she didn’t know, she investigated and found workable solutions. She’s honest, fair, and hardworking. I highly recommend Antoinette Gonzales as a business broker.
Omar EtemadiRestaurant Owner, Pleasanton CA
Antoinette is great! She’s flexible, timely, responsive, knowledgeable of the industries she works in, and has strong relationships with lenders that can help you close a deal. I would definitely do business with her again.
James McKinneyFedEx Owner, San Jose CA
Antionette was our broker when we purchased our business in 2020. She was extremely professional, quick to respond to questions, and helped us navigate the purchase with a detailed understanding of the process. In a world often void of quality customer service, Antionette is a star!
Richard CooperFedEx Owner, Fairfield CA
Selling My Business Bay Area

The Bay Advisors

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